I approach every project with openness.

My goal is to un-clutter and unlock the truth that already exists within organizations.

I think of myself as a researcher and strategist that designs.

Expand on the values and strategies I use to describe my perspective on Human-Centered Design:

Clients

I've had the privilege of working alongside amazing people and organizations.

Bailey Lauerman Logo

Research & Strategy

Blue Lava

Strategy & Design

H&R Block®

Research & Strategy

IPFS

Research, Strategy & Design

Logo for Iowa State University

Research & Strategy

Kansas City Southern

Research & Strategy

Logo for Staples Promo Products

Research & Strategy

TruckMoversLogo

Design

UMB Bank

Research, Strategy & Design

Unbound

Research, Strategy & Design

Research, Strategy & Design

Veterans Community Project Logo

Strategy & Design

Case Studies

Helping teams build experiences for end-users that make their lives better and their jobs easier.

Document Delivery and Setup

Imperial PFS

About helping a traditional company build a user-centered, mobile-first, product-driven technology ethos.

  • Design
  • Research
  • Strategy

Non-Profit Navigation

Veterans Community Project

About solving a big problem with an ultra-limited-scope solution, working to support a local 501c(3).

  • Design
  • Strategy

Omni-channel Service Design

H&R Block

About 180-hours of mixed-method behavioral and ergonomic research that spanned six retail tax offices, four consumer product SKUs and two back-office systems that helped increase the number of users beginning their return (prior) to their retail appointment by 205%.

  • Research

Payment Collection Platform

Imperial PFS

About generating solutions that immediately impact users and solving UX problems created by poorly designed legacy systems.

  • Design
  • Research
  • Strategy

eCommerce Conversion Optimization

Staples Promotional Produts

About high-impact research for a small eCommerce team which produced a new design that increased direct traffic cart conversion by 300%.

  • Research
  • Strategy

Self-Service Business Intelligence

Kansas City Southern

About building self-service design standards for Microsoft Power BI and the importance of listening to users before jumping to conclusions about solutions.

  • Design
  • Research
  • Strategy

Website Engagement Optimization

UMB

About helping a non-technical marketing team produce a no-nonsense design that features exactly the information their customers wanted to see.

  • Design
  • Research
  • Strategy

Scratch Donor Experience Portal

Unbound

About designing a donor management experience that connects 280K sponsors with sponsored friends which has distributed over $2B in funds to help families overcome poverty.

  • Design
  • Research
  • Strategy

Revamping User Experience of Internal Mobility Apps: Navigating Workday's Challenge

USAA
  • Design
  • Research
  • Strategy